As we approach the end of 2018, LEGACY is preparing for the changes facing the real estate industry in 2019.

Canada is currently experiencing a massive intergenerational wealth transfer and people are investing in real estate more than ever before. Digitization – including blockchain, cryptocurrency and Artificial Intelligence – is lending itself to this movement and transforming the way business is done in the real estate industry.

Forbes reports that blockchain will revolutionize real estate in the new year through tokenization, smart contracts and property title.

  • Tokenization allows investors to buy or sell off their share in a property, which is stored as a token on the blockchain. It also provides investment opportunities to people who may not have been able to invest otherwise by enabling them to buy smaller shares.
  • Smart contracts eliminate intermediaries by allowing transactions to be completed directly between the buyer and seller. This saves time, reduces costs and prevents fraud.
  • Blockchain can consolidate property data, allowing buyers to efficiently research a property’s history. According to Forbes, this could potentially wipe out the need for title insurance – saving investors additional time and money.

LEGACY is forward-thinking and focused on helping investors embrace the future in order to grow and bolster their portfolios. We’re keeping an eye on blockchain’s growing role in real estate transactions and are eager to utilize (and share) its advantages.

To read the full Forbes article, “Three Ways Blockchain Technology Will Revolutionize Real Estate in 2019”, please click here.

LEGACY is the world’s first Real Estate Investment Advisory company. We are a full-service firm that helps you find yourself benefiting from the results of meeting your financial goals.

Our unique & proprietary process defines, shapes and configures one’s financial future by design achieved through profiling, planning, preparing and partnering inside the realm of real estate.

How can we help you?

As we move further into the Futurization of Real Estate, Artificial Intelligence (AI) is transforming and enhancing real estate transactions for both buyers and real estate professionals.

Merriam-Webster defines Artificial Intelligence as “the capability of a machine to imitate intelligent human behaviour.” According to CNBC, AI is the latest competition for real estate agents. While real estate has always been very relationship-driven, computers can process and analyze thousands of data points, targeting and assisting buyers in a way that humans can’t. AI improves efficiency, reduces costs, and can act as a round-the-clock source of information and support.

However, many people still prefer to deal with an actual person when purchasing a property. For that reason, AI is very effective when it is utilized together with real-life agents. AI can also assist agents themselves by automating work and increasing productivity.

How LEGACY Is Embracing AI

LEGACY’s Artificial Intelligence Digital Advisor (AIDA) is our way of utilizing AI to assist you and our LEGACY Real Estate Investment Advisors (LREIAs). AIDA is on every LREIA’s Personal Marketing Page to direct visitors, answer questions, and identify each person’s unique interests and needs.

LEGACY is the world’s first Real Estate Investment Advisory company. We are a full-service firm that helps you find yourself benefiting from the results of meeting your financial goals.

Our unique & proprietary process defines, shapes and configures one’s financial future by design achieved through profiling, planning, preparing and partnering inside the realm of real estate.

How can we help you?

Blockchain could take over the commercial real estate industry because it allows for seamless and secure transactions, offering a level of transparency and efficiency that is especially important in real estate.

Commercial real estate services company Cushman & Wakefield recently reported that while the adoption of blockchain and cryptocurrency in commercial real estate is still in its early stages, it is expected to become widely adopted in the next decade. According to the company’s Americas Head of Research Revathi Greenwood, “As operational hurdles are addressed, convergence with other technologies grows and questions over scalability are answered, we expect blockchain to influence and impact commercial real estate across several verticals.” Cushman & Wakefield says that blockchain could improve asset management, property searches and smart contracts.

Now is the perfect time to embrace this new technology so you can prepare yourself for what the future holds for commercial investors. Blockchain increases stability and productivity, and enhances everything from due diligence to lease management, which will impact the commercial real estate sector on a global level.

Click here to read Cushman & Wakefield’s full report.

Blockchain technology and artificial intelligence (AI) are reshaping the real estate industry by increasing transparency, efficiency and accuracy while reducing risks and unnecessary costs.

According to a recent article in The Financial Post, “How blockchain and artificial intelligence will reshape real estate”, new technology will change the way real estate operates by making data easily accessible to interested parties. Blockchain aggregates information about a property, from previous owners to structural details, cutting down on wasted time and money by eliminating intermediaries.

Machine learning algorithms also improve predictive analytics by eradicating human error and bias when determining the value of a property. Accuracy is especially important, amplifying the need for high quality algorithms and data that blockchain can provide. According to The Financial Post, AI is a replication of how the human brain operates, so it strongly relies on this data in order to be effective.

As much as blockchain and AI are taking over the real estate industry and real estate professionals need to ensure they are prepared, it is understandable that people still have a lot of questions and uncertainty. Real estate is an industry full of emotions and many wonder how AI could ever truly replace this. How do you feel about blockchain and AI? Are you prepared to embrace it or do you need to learn more before you will be ready to utilize it?

The confluence of wealth management, advisory and technology is transforming the real estate industry. Artificial intelligence, robo-advisory, blockchain technology, cryptocurrency, big data and machine learning are changing the industry landscape as new technologies become available to consumers and alter the value equation in the provision of real estate services.

According to the expert sources cited in the whitepaper The Rise of Real Estate Investment Analytics, commissioned by LEGACY, artificial intelligence began to impact wealth advisory and management in 2008, when the first robo-advisories were founded. Robo-advisories allowed products to be delivered directly to consumers without intermediaries or additional fees. They represent a new wave of financial advice and investment management firms. states that robo-advisories “automate asset allocation and portfolio management, giving mainstream investors access to a service once reserved for high-net-worth individuals.”

Platforms that provide seamless, fast and convenient interaction have replaced traditional ways of doing business and interacting with clients in many industries. People have high expectations, and it is necessary for real estate professionals to keep up with the world of new technology in order to create value for clients.

Artificial intelligence captures big data and analyzes it for insights, which has a tremendous impact on modern business. Predictive analytics looks at past and future trends to figure out what may happen next and what decisions need to be made. It provides precise forward-looking insight, as well as the ability for fast and actionable insight, which allows businesses and professionals to predict the future using algorithms.

LEGACY’S REIAnalytica tool captures big data in real estate and offers investors present and future scenarios to trigger investment decisions. It also uses big data to build and manage portfolios, helping investors decide the best time to exit, and it eliminates siloed content by aggregating big data into one service. LEGACY is constantly looking into the future of real estate and created REIAnalytica as a result of the education and certification of the Real Estate Investment Advisor. It has gotten a head start in the marketplace and has a competitive advantage. Critical information in real time is at the fingertips of the investor, home buyer, realtor and researcher. The application of REIAnalytica is global in potential and with new iterations will always be a product at the forefront of the real estate industry.

To read the full whitepaper, please click here.

REIAnalytica Whitepaper

You have spent decades building, preserving and protecting your real estate portfolio. However, times have changed and markets are evolving to the point that in order to succeed, you need to evolve with them. The methods you have always used may not be the best methods to use now. It’s one thing to get into real estate, but it’s another to stay in it in a meaningful and profitable way.

Get Your Real Estate Investment Portfolio Reviewed for FREE!

LEGACY is introducing Portfolio Review – a real estate portfolio assessment service that is the first of its kind in Canada. This complementary service just launched and is available online only right now. At LEGACY, we care about your financial future and believe you should live yours by your own design.

We know investing in real estate is a more daunting task now than ever before. Portfolio Review will provide a second opinion to help you understand if you are in the right markets and if you are positioned to mitigate risks, leverage opportunities, and prosper now while building a LEGACY for future generations.

Our four promises to you:

  1. We’ll identify the dangers confronting your portfolio given the risks we see on our radar. From market and economic risks to political and housing risks, we’ll assess your portfolio using the data and research we have compiled.
  2. We’ll define and measure the opportunities within your portfolio that you may not be taking full advantage of (or even be aware of!) We’ll look at the market, economic, investor and international buying environments your portfolio is in to measure, gauge, respect and leverage them.
  3. We’ll assess the strengths of your portfolio so we can zero in and help you continue doing what works well in each market based on the latest financial metrics. We want to ensure your portfolio’s strengths keep serving you, not robbing you.
  4. We’ll take an expansive view of your portfolio, analyzing what it could look like in the long term. Your portfolio may be strong now, but we want it to be strong forever. Taking the dangers, opportunities and strengths we have identified into account, we’ll look at what your portfolio needs to survive and prosper for the next five, ten and more years.

By getting your portfolio reviewed by us, you’ll have what it takes to leverage it and succeed in real estate, now and in the future. This isn’t just a conversation about your portfolio – it’s a conversation about you AND your portfolio. We don’t want you to just live and lead a financial LEGACY, we want you to leave one.

How do I add emails to a workflow?

You can save emails for automation in HubSpot’s email tool, which can then be used in workflows. To create an email for your workflows:

  • In your HubSpot Marketing Professional or Enterprise account, navigate to Content > Email.
  • Click Create New Email.
  • Select the template layout, name your email, and click Create.
  • Set up your email content and settings. You can learn more about setting up your email here.
  • Move to the Recipients tab and choose Save for automation.
  • Click Next.
  • Review your email, then click Save for automation.
  • Navigate to Contacts > Workflows.
  • Click New workflow.
  • Select your enrollment criteria.
  • Click the + button to add an action > choose Send an email and select your automated email from the list of options.
  • Activate your workflow by toggling the switch at the top-right.

Opt a single contact out of email

  • In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, navigate to Contacts > Contacts.
  • Click the contact’s name.
  • Click Actions and select Opt out of email.
  • Confirm you want to perform this action and choose Yes, opt them out. This contact will now be opted out of all future emails from your account.

Import an opt-out list:

  • In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, navigate to Contacts > Contacts.
  • Click Import.
  • Click Start a new import, then select An opt out list.
  • Click Select a file, choose your opt out list .csv file, and click Upload.
  • On the next page, make sure the column header for the email address column in the .csv file is selected in the dropdown menu. Then, click Next, confirm your choice.
  • To confirm your opt-out list import, type the number that appears in the field, then click Begin import.

Add or remove contacts from a static list

Add a single contact to a static list on the contact record

  • In your HubSpot account, navigate to Contacts > Contacts.
  • Click the name of the contact you’d like to add to a static list.
  • Scroll down to the List memberships card on the left, then click Manage list memberships.
  • Click the Search for a static list dropdown and select the static list to which you’d like to add the contact, then click Add [contact name] to this list.

Add an existing list to a static list using a workflow (Marketing Hub Professional and Enterprise only)

  • In your HubSpot account, navigate to Automation > Workflows.
  • Click Create workflow at the upper right of the dashboard.
  • Select Start from scratch, then click Create workflow at the upper right.
  • Click Set enrollment triggers. In the pane that slides in on the right, select List membership.
  • Choose the list that you’d like to add to your static list from the Contact is a member of list dropdown menu and click Done.
  • Select the checkbox next to Enroll contacts who already meet this criteria at the bottom and click Save.
  • Click the plus (+) icon to add an action.
  • Select Add to a static list.
  • Select the Static list to which you’d like to add your list, then click Save.
  • Click Review at the upper right, then click Activate to turn the workflow on.

Remove contacts from a static list

  • In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, navigate to Contacts > Lists.
  • Click the name of the static list.
  • Find the contact(s) you wish to remove from the list and select the checkbox next to their name(s).
  • Click Remove from list at the top of the table.

Import contacts, companies, deals, tickets, or products

You can import contacts, companies, deals, tickets, or product information into HubSpot using a file from your computer or contacts directly from Gmail. You can also import contacts using the HubSpot mobile app.

Prepare your import file

  • Include a header row in your file and match each column’s header with a property. You can include values for any of the default HubSpot properties and/or custom properties. For reference, download a sample import file.
  • If you upload a CSV with new information for existing contacts or companies, any existing information will be overwritten by new values you’ve imported.
  • Contacts are de-duplicated based on email address or object ID, so make sure one of those properties is included as one of the column headers. When you import a contact that is already in your database, that contact record will be updated with any new property values from your file.
  • Companies are de-duplicated based on the Company domain name property value or object ID.
  • Contacts, companies, deals, and tickets can all be deduplicated by object ID. This is a unique number included with all of your exports from HubSpot.
  • If you have the Automatically create and associate companies with contacts setting enabled, contacts will be automatically associated with company records after the import by matching the email address domain of the contact to the Company Domain Name on the company record.
  • If you want to assign an owner to an object during the import, you can do this by including a Contact Owner column in your file and adding the email address of the user to each row in that column.
  • If you don’t want to overwrite an existing value for a property, you can either include the current value in the relevant column or leave the cell blank. HubSpot will not overwrite a property value unless there is a new value present in the file.
  • If you want to clear a property value, you can do so using a workflow (Marketing Hub Professional and Enterprise or Sales Hub Professional only).

Import your file

  • In your HubSpot account, navigate to Contacts, Companies, Deals, Tickets, or Products.
  • Click Import in the upper right.
  • Click Start an import in the upper right.
  • Select File from computer, then choose the type of object you want to import.
  • Click select a file. In the dialog box, select the import file from your device. Click the checkbox if you’re using the object ID to deduplicate your contact, company, deal, or ticket objects.
  • Click Next in the bottom right.
  • On the Map properties screen, HubSpot will automatically match the columns in your file to your contact properties. You’ll see a preview of the property values from your spreadsheet in the Preview Information column.
  • If any columns do not match an existing property, click the corresponding dropdown menu:
    • Select an existing property, or click Create new property to set up a new property to which this column will be mapped.
    • Click Create a new property to set up a new custom property in the pane on the right.
  • Click Don’t import column to skip importing this column from your spreadsheet. You can also click Do not import rows in unmatched columns to skip any columns without a match.
  • After you’ve mapped all of the columns from your file, click Next.
  • On the details screen, enter an Import name.
    • If you’re importing a file with a date property, use the Date format dropdown menu to confirm how the date values in your spreadsheet are formatted.
    • If you’ve turned on General Data Protection Regulation (GDPR) functionality in your account, use the Set the legal basis for processing a contact’s data dropdown menu to select a lawful basis of processing.
  • Once you’ve set the options for your import, click Finish import in the bottom right.

Import Status

After the import begins, you’ll be taken back to the imports dashboard. Here, you’ll see the following:

  • Name: the name of the import that was added in the Import Details.
  • New: the number of new contacts added. If a contact already existed in your database prior to the import, it will not be included in this value.
  • Updated: the number of records updated by the import.
  • Error count: the number of records in your import that resulted in an error and could not be processed. Select More > Download errors to see a detailed list of errors.
  • Source: the type of import selected.
  • User: the name of the user in your account who imported the file.
  • Created: the date the import was completed.

Post-import actions

If you imported contacts into HubSpot and you want a list of those contacts all in one place, you can create a list from the imports dashboard:

  • Hover over the name of the contact import. Click the More dropdown menu and select New list to open the list builder.
  • Click the pencil icon edit in the top-left corner and give your list a name.
  • Click the AND or OR to add more criteria to your list.
  • When you are done, click Save.

You can also use the Import filter to segment your contacts, companies, and deals:

  • In your HubSpot account, navigate to contacts, companies, or deals.
  • Click + Add filter on the left.
  • Search for and select the Import radio button.
  • Select the radio button next to the filter criteria is any of, is none of, is known, or is unknown. The click the dropdown menu and select the import file you want to segment by.
  • Click Apply filter, then click Save.

If you want to view your original import file, click More > Download original file.